WEBINAR: SEO ROI in 2012: What You’re Missing and What You’re Missing Out On!
August 30, 2012
2:00 P.M. - 3:00 P.M. ET | Online
Sponsored By: The Search Agency
Description: As Donald Rumsfeld said, "There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know."
Rumsfeld could have easily been talking about Google, whose traffic is an important component to any direct marketers arsenal, and a subject that is difficult to stay up-to-date on given the constant changes to their search algorithm, how they present results, and their constant 'me too' battle with Microsoft's Bing and Facebook.
In an effort to leapfrog their competition to provide more relevant results, Google has launched many updates this year, requiring new and better SEO strategies to support SEO success.
In this webinar, The Search Agency - the largest independent search company in the US - gives direct marketers a look under the hood to identify core components of an holistic SEO strategy with a simple explanation of SEO, an approach that redefines traditional SEO for 2012 and offers insights into the key elements your company might be missing to support your optimal online search campaign's Return On Investment.
For advertisers seeking to inside information for an optimal search strategy, this webinar is for you!
Through this webinar you will learn how to:
- What is SEO in 2012?
- How has Google changed SEO in 2012?
- Why is this important to advertisers?
- What are the key elements to incorporate in an SEO approach?
Presenter: Grant Simmons, Director of SEO & Social Media Product
 As Director of SEO and Social Media Product at The Search Agency, Grant brings over 20 years of agency experience managing multi-channel marketing initiatives for industry-leading organizations, such as Paramount Studios, M&M/Mars, Warner Bros., Young Presidents’ Organization, and SunAmerica. As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.
How Our Webinars Work
It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to
and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar,
participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the
presentation.
Registration Policies
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed
at any time.
DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended,
postponed, or canceled.
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