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DMA Releases Digital Marketing in the US and Canada Report
New York, NY, February 18, 2011 — The Direct Marketing Association (DMA) today announced the release of its new Digital Marketing in the US and Canada report, which compared trends in usage, familiarity, and sentiments regarding digital marketing channels in the US and Canada. DMA partnered with Ipsos Reid Marketing, a leading global market research company, and the Canadian Marketing Association (CMA) to produce this report.
Canadian and American marketers generally reported similar trends: Both American and Canadian marketers continue to shift their spending to digital channels, with the shift happening more quickly in
“Digital marketing uses the same techniques as traditional direct marketing: clear metrics, engaging content, and data used to gain customer insights for targeted messages,” said Yoram Wurmser, DMA research manager. “Increasingly, marketers in both
“While marketers in both the
· 64 percent of Canadian marketers and 47 percent of American marketers expect to increase spending in mobile in 2011.
· Roughly 2/3 of marketers in
· 42 percent of Canadian marketers and 35 percent of American marketers reported “a lot of change” in the composition of their 2010 marketing budget.
· 12 percent of marketers in
The Digital Marketing in the
The report costs $99 for DMA members and $199 for non-DMA members. It can be purchased from DMA’s Bookstore by clicking here.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the
In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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