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Award Winning Director and Producer James Cameron Talks 'Avatar' at DMA2010
Leaders of Twitter, Sephora, LG Mobile Phones, Kodak,
Ensemble, and More to Keynote
Combining the latest technology with industry giants, DMA2010 taking place October 9-14 in
Monday, October 11
A New Mindset…Bridging Entertainment, Technology and Marketing
The ability to develop multifaceted, multimedia relationships between brands and the entertainment industry provides opportunities to create new and innovative engagement with consumers. This keynote conversation will reveal one such strategic relationship surrounding the film “Avatar” which yielded outstanding results.
Moderator: Scott Donaton, president and chief executive officer, Ensemble, an Interpublic
Panelists: James Cameron, director and producer, “Avatar”
Ehtisham Rabbani, vice president, product strategy and marketing, LG Mobile Phones
Tuesday, October 12
Success Has Many Fragrances: An In-Depth Look at Global E-Commerce Titan Sephora
Being delivered by 2009 World Retail Hall of Fame inductee, this keynote presentation will take attendees on a journey through one of Louis Vuitton Moet Hennessey’s many successful names. Jacques Levy, award winner and highly regarded retail leader who has held previous positions at Disney and Staples International, will detail the successful mutlichannel e-commerce initiatives of one of today’s most iconic brands, Sephora.
Jacques Levy, global chairman and chief executive officer, Sephora Worldwide
Wednesday, October 13
Marketing’s NeXt Connect…The Business of Social Media
Nearly every business has some form of social media presence these days, which makes learning how to monetize its worth is one of the hottest, most current topics of today. This keynote panel presentation featuring sales and customer relationship management leaders, global business development experts, and social media royalty will address that question and offer actionable strategies for attendees to employ with their own business.
Panelists: Jack Dorsey, creator and chairman of the board, Twitter
Jeff Hayzlett, chief marketing officer, Kodak
David Jones, global chief executive officer, HAVAS Worldwide, Euro RSCG
Gary Vaynerchuck, author of The New York Times bestseller, “CRUSH IT!”
About DMA2010 Conference & Exhibition
The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in
For information about DMA2010 exhibition and sponsorship opportunities, please contact
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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