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DMA and DIRECT Announce Finalists for 2009 NCDM Database Excellence Awards
The awards honor organizations that are executing innovative analytics, database marketing strategies and techniques, or use existing knowledge in creative ways to improve the quality of their marketing initiatives, resulting in a measurable and increased value to the bottom line.
Winners will be announced during a special luncheon ceremony from 12:30 p.m. to 1:30 p.m. at the Mandalay Bay Resort & Casino on Tuesday, December 8 during the 2009 NCDM Conference in
“These finalists have demonstrated true success during the past year,” said
The 2009 NCDM awards finalists excelled in one of the competition’s four categories: Analytics and Modeling Applications, Technological Applications, Multichannel Marketing, and B-to-B Marketing.
2009 NCDM Database Excellence Awards Finalists
Analytics & Modeling Applications Category
· Kroger Personal Finance/Merkle, Inc.
· Residential Finance Corp.
B-to-B Marketing Category
· Hallmark Cards/Teradata Corporation
Multichannel Marketing Category
· Dell, Inc./Merkle, Inc.
· Opet Petroleum Inc.
Technological Applications Category
· Cabela’s, Inc./Teradata Corporation
For more NCDM 2009 information or to register, please visit www.ncdmevents.com.
Co-sponsored by DIRECT magazine and the Direct Marketing Association (DMA), the
DIRECT Online is the leading information source for senior executives responsible for measuring direct marketing return on investment, multichannel integration and deploying new direct marketing technologies. Our superior level of business intelligence includes insight and analyses into the challenges and issues direct marketers face across every aspect of direct marketing — from database marketing, direct mail, CRM, telemarketing and e-mail to catalogs, lists and data, e-commerce and direct B2B selling.
The information we offer our community members with our Web site, e-newsletters and blogs uniquely reflects the changing dynamics of the direct marketing landscape. DIRECT Online is a member of The Chief Marketer Network, which also includes Chief Marketer, Multichannel Merchant and PROMO Online.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the
In 2009, marketers – commercial and nonprofit – will spend $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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