Sponsored by: DMA
How do you drive sales, engage and build loyalty through mobile devices? Through the findings from interviews of three dozen marketers for his new book, Jeff Hasen from Hipcricket will allow you to see what those who use mobile marketing saw so you can apply their lessons to your own careers.
You will be better equipped to identify the opportunities, ask the right questions, sell mobile into your organizations, and most important, move the needle on your business.
- Why everything has changed and nothing has changed: it is still about selling products and building loyalty
- Why mobile is no longer a nice-to-have
- How to avoid distractions and move your business forward
- Well-established mobile marketing practices
Presenter
Jeff Hasen, Hipcricket Chief Marketing Officer
Named a top Chief Marketing Officer on Twitter, Jeff Hasen (@jeffhasen) builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired's list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.
One of the most frequently quoted voices in mobile and social media, Jeff is the author of the new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.
Jeff co-created the certification program for the Mobile Marketing Association. He is one of two individuals certified by the MMA to train on definitions, techniques and benefits. Jeff is a member of the Consumer Best Practices committee.
As CMO, he saw Hipcricket to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an "industry powerhouse", and sale. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Macy's, Nestle and Clear Channel, among hundreds of others.
For InfoSpace, he drove a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.
Through his "Moments of Trust" lessons, he teaches marketers to interact with consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion.
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