WEBINAR: What are online shoppers REALLY looking for?
August 23, 2012
2:00 P.M. - 3:00 P.M. ET | Online
Sponsored By: Zmags
Description: Want to know what online shoppers think about your online shopping experience? Why not ask them?
That’s what we did. With the help of a respected online research service, Zmags was able to “look over the shoulder” of shoppers as they navigated through an actual purchasing process using alternative e-commerce interfaces. Join us for this free webinar, and find out what they had to say.
Through this webinar you will learn how to:
- What users are looking for in an online shopping experience—whether on a desktop, tablet, or smartphone
- What’s absolutely essential, and what’s just “nice to have”?
- Why the details matter—and why you need to pay attention to the needs and preferences of your particular audience
- Are additional product recommendations helpful—or do they just get in the way?
- How important is sharing and social media in creating a positive online shopping experience?
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Presenter: Michele Pearl, VP, Customer Experience
 Michele Pearl is responsible for the continued innovation of the Zmags platform product. She has enjoyed lending her skills to both consumer web and enterprise SaaS product offerings. Most recently she was Chief Product Officer of CustomMade Ventures. Michele was on the founding team of Monster.com where her 12 year tenure included roles in Product Management, International Development, Strategy and Acquisition Integration. She's driven the product strategy and execution for the QuickBase division of Intiut and word-of-mouth marketing pioneer BzzAgent. Michele holds a Bachelor's degree in Communication from the University of Massachusetts, Amherst and has completed graduate coursework at Johns Hopkins University.
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How Our Webinars Work
It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to
and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!
It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar,
participate in our Q&A session where you'll communicate with your speaker directly.
It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the
presentation.
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Registration Policies
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed
at any time.
DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended,
postponed, or canceled.
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