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Much as a dancer needs both rhythm and knowledge of the right steps to dance, marketers must hit both "right message" and "right time" to move the customer to action. Marketers are now deploying new "event-trigger" based marketing strategies that capitalize upon optimal moments within the individual customers' life cycle –
and are seeing amazing results
.
Leading analysts indicate that event-triggered marketing can generate extensive savings for your direct mail budget – and drive response and conversion rates that are substantially higher than that of traditional mass-marketing campaigns.
You will also learn:
- Benefits of trigger base marketing
- Examples of effective trigger based programs
- Adoption strategies for your organization
Join us for this live webinar to learn the business impact of reaching your customers at the right time.
It can make all the difference.
Presenters
Sarah Mannone – Director, Account Services, Trekk
As Director of Account Services, Sarah Mannone works with Trekk clients to develop strategic plans and craft measurable programs that meet their revenue and profitability goals. Leveraging her knowledge of multichannel marketing, she leads both creative and technical teams to create communications programs that span print, web, mobile and social media. Sarah holds a Bachelor’s Degree in Communications from Northern Illinois University, and a Master’s Degree from the University of Illinois.
Brian Wildermuth, Vice President, Strategic Account Development
Brian led the growth of SharperAgent for 10 years, helping to create one of the real estate industry’s most respected and sought-after marketing solutions companies. As a part of the Market Leader Executive Leadership Team, he develops unique, franchise level lead-to-close marketing systems for today’s top real estate companies. His team customizes both the technology and coaching offerings available to Market Leader franchise customers, increasing adoption, usage and success for the agents and brokers. With over 25 years of experience in the real estate industry, Brian also regularly coaches national audiences on successful marketing strategies, helping even the busiest professionals better drive communication to their clients and prospects.
As a speaker, Brian has presented his innovative marketing ideas to national audiences at Inman Connect, Real Trends Gathering of Eagles, RISMedia Leadership Conference and many real estate, mortgage and title conventions, seminars and sales rallies. Brian lends his expertise and insight into strategic marketing systems to better drive communication to clients and prospects.
Registration Policies
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
