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A recent study of over 3,000 email ad campaigns uncovered valuable insights for direct marketers who need to deliver customized messages to very specific audience subsegments. Drawing from the findings of the study and several case studies, this webinar describes the little-known evolution of email advertising over the past three years, and highlights the lessons-learned that B2B and B2C marketers in many industries can use to achieve above-average response rates. The webinar presents the data and examples that marketers can use to make intelligent use of the latest form of email advertising, particularly in situations where they need to reach new prospects that match a very specific demographic, psychographic and behavior profile.

Key Takeaways:

• when to use data-enriched email advertising
• performance benchmarks and how to calculate your ROI
• best practices that can boost your response rates
• how to select a campaign delivery service provider