"Big Marketing" solutions link predictive analytics, decision optimization and large data sets with state-of-the-art interactive customer dialogue management. These new solutions enable marketers to plan, execute and manage high-volume campaigns precisely targeted to individual customers, balancing the trade-offs between customer preference and business objectives by using advanced analytics and Big Data.
The role of marketing is evolving with the advent of social networking, mobile computing, the cloud and Big Data. With today’s channel proliferation, it is more important than ever for marketers to precisely target a message to the right place, at the right time and in the right context. Marketers need a new set of tools enabling them to execute highly strategic and advanced marketing strategies, leveraging Big Data analytics in order to optimize every marketing interaction‘s effect on customer engagement and the bottom line.
Join FICO for an educational webinar that will teach marketers how to execute highly strategic and advanced marketing strategies that leverage Big Data analytics. The audience will learn how to:
• Develop more complete profiles of customers based on Big Data – using analytics to create personalized marketing.
• Build on existing analytic capabilities with customer engagement analysis, linking people who are engaged (or not engaged) through and across various channels.
• Enhance their ability to ensure product development; branding and design contribute to what will sell in the marketplace -- what customers really want.
Theodore Ansusinha, Vice President Product Management
Ted brings over 22 years of leadership in customer analytics and marketing automation practice areas. He has successfully built and grew several start-ups to successful organizations reporting exponential growth and profitability. Ted has personally led highly successful engagements in implementing customer analytics and campaign management solutions for a number of clients across the banking, telecommunications and retail industries.
Shane Fox, Marketing Solution Director
Shane brings nearly 20 years of direct marketing and database consulting experience to FICO, having served in both vendor and client roles during his career. Prior to joining FICO, Shane has held senior level leadership roles assisting clients in a wide range of industries, including banking, advertising and retail. This experience helps him design and deliver products and services to clients with one singular goal in mind, to put the right data into the hands of the right people at the right time, as efficiently as possible.