WEBINAR: Marketing Analytics - Choosing the Right Approach

September 13, 2012
2:00 P.M. - 3:00 P.M. ET | Online

Sponsored By: FICO

Join FICO, a world leader and renowned innovator in leading-edge analytics, for an exciting webinar exploring new techniques, case studies and best practices for applying marketing analytics.

This webinar introduces the audience to how successful marketers are increasing response rates and revenues by using analytics to make relevant, personalized offers to customers. Analytics provide a concrete means of realizing the long-standing need to "know your customer." They enable marketers to treat customers differently, even individually, based on insights into desires, preferences and future behavior.

Choosing the right analytics for the job has become a job in itself, however. "One-size" definitely does not fit all requirements.

This webinar will use real-world use cases as a guide to choosing the right analytic approach for your business objectives. To obtain a substantial return from your analytic investment, choosing the right technique is essential. This Webinar:

• Helps you match analytics solutions to your business needs
• Explains what each analytic technique can tell you about customers and the kinds of actions you can take informed by such insights
• Shares case studies illustrating the value of adopting new analytic techniques

Speaker

Mike Farrar, Principal Consultant – Analytics Presales

Mike comes to FICO with 20 years' experience in marketing analytics. During his career, he has worked as a consultant to the retail, travel, and automotive industries, and he has built and managed the marketing analytics department of a major US airline. At FICO, Mike works to craft and communicate analytic solutions as one of the key offerings of our Marketing Solutions practice. He has undergraduate and graduate degrees from the University of Chicago.

How Our Webinars Work

It's easy! - Simply log onto your computer and dial the toll-free number emailed to you from DMA prior to and on the day of the webinar. Enter your PIN code and you are connected. All you have to do is sit back and enjoy!

It's interactive! - Ask questions by sending messages throughout the presentation. At the end of the webinar, participate in our Q&A session where you'll communicate with your speaker directly.

It's convenient! - Call in from anywhere...your desk, your conference room, your home or cell phone to hear the presentation.

Registration Policies

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

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