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Press Registration Guidelines

DMA’s complimentary registrations (offered on a limited basis) are reserved for trade, business, and consumer reporters, as well as freelance writers and analysts who work in the direct marking field and publish with recognized firms.

NOTE: DMA will not issue credentials to: those who write content for non-media websites; personal blogs; e-newsletters; membership newsletters; or contributing writers not currently under contract with a publication; publishers; corporate officers; sales; advertising; public relations; technical support staff; or any other non-editorial professionals.

A history of being registered at previous DMA events does not guarantee approval or waive the registration requirements. After supplying proper documentation, DMA will review your credentials and notify you via email whether you are approved or denied. Please note that simply completing the pre-registration process does not guarantee your approval or registration.

Press credentials are provided for editorial purposes only. DMA reserves the right to deny or revoke registration at any time. Press registration will not be granted to those whose intentions, in our judgment, are other than covering DMA events as working members of the press. Registered press are prohibited from engaging in advertising sales activities while attending DMA events.

DMA may share press registration information with conference exhibitors, sponsors, and speakers.

PRE-REGISTRATION:
HOW TO SUBMIT A REQUEST FOR DMA PRESS CREDENTIALS

In order to process your request for a complimentary press pass for a DMA event, you must submit the supporting documentation (listed below) along with:

1. Your name
2. Editorial title
3. Publication
4. Physical address
5. Email address
6. Telephone number
7. Fax number
8. Name of the DMA event(s) you wish to attend as press

Registration will not be guaranteed for those who fail to submit the proper documentation in a timely manner.

Please submit your request and documentation via:

PRE-REGISTRATION CONFIRMATION

Upon approval and/or denial, all media registrants will receive a confirmation of their status via email. Those who do not receive a confirmation may contact pressregistration@the-dma.org.

ON-SITE REGISTRATION

On-site registration at most, though not all, DMA conferences and events is available. The on-site registration process can be time consuming — pre-registration is strongly recommended.

Individuals requesting on-site press registration must meet the same criteria (see below) required for pre-registration.

DOCUMENTATION REQUIREMENTS:
TRADE, BUSINESS AND CONSUMER PUBLICATIONS

Provide the following three items:

DOCUMENTATION REQUIREMENTS:
FREELANCE WRITERS/REPORTERS/AUTHORS

Provide the following items:

DOCUMENTATION REQUIREMENTS:
ANALYSTS

Writers and analysts from internationally recognized market research firms or financial institutions who write on a consistent basis for regularly published reports must provide the following items:

DOCUMENTATION REQUIREMENTS:
BROADCAST TV/RADIO REPORTERS, PRODUCERS,
CAMERA/SOUND CREWS

Provide three of the following four items:

DOCUMENTATION REQUIREMENTS:
FOREIGN JOURNALISTS

DMA classifies foreign journalists as any individual whose original work is not in the English language.

Pre-registration with the following documentation is required:

DOCUMENTATION REQUIREMENTS:
PHOTOGRAGHERS, CAMERA CREWS

Photographers and/or camera crews must submit their picture roster/filming schedules in advance of the DMA event they wish to attend. All photographers and camera crews must be accompanied by a DMA staff member at all times.

Pre-registration with the following documentation is required:

Provide three of the following four items:

ADDITIONAL INFORMATION

For additional information, please email pressregistration@the-dma.org or call 212.768.7277.


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