Students / Educators
Information for Students
Direct Marketing Educational Foundation
The Direct Marketing Educational Foundation's primary goals are to attract new talent and to strengthen and support direct and interactive marketing education. DMEF offers 15 - 20 programs a year for college students and professors.
Student Programs from the Direct Marketing Educational Foundation
The Collegiate Institute for college seniors and the Graduate Student Seminar are four and three-day business seminars in direct/interactive marketing. Nationally prominent direct marketing professionals are the instructors. These are competitive, funded programs where corporate sponsors cover all costs (except incidentals), including the first $350 of transportation costs.
Career Center
The DMA Career Center is your best resource for direct marketing job opportunities. You may search for job postings and post your resume for free.
DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.
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Information for Educators
News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.
Direct Marketing Educational Foundation
The Direct Marketing Educational Foundation's primary goals are to attract new talent and to strengthen and support direct and interactive marketing education. DMEF offers 15 - 20 programs a year for college students and professors.
The Direct / Interactive Marketing Research Summit
On October 11-12, academics and practitioners will gather in Las Vegas for the The Direct/Interactive Marketing Research Summit, a two-day conference offering a wealth of current research. Participants attending this event will have an opportunity to:
(1) extend their knowledge in the field;
(2) break new ground in key direct / interactive marketing research areas;
(3) influence best practices in the field through quality research.
The opportunity to focus on research topics, education issues or both. The Research Track will examine leading thought in all areas of direct / interactive marketing, focusing on such topics as database marketing and analytics, customer relationship management, internet and e-commerce, search engine marketing, and social marketing. The Education Track will engage participants in important pedagogical issues such as teaching resources, enriching curricula, and provide the opportunity to meet with representives of companies willing to share their business cases for classroom use. Join us for the Summit's networking events, where you can meet both like-minded academic colleagues and practitioners.
Conferences, Events, and Exhibitions
The most comprehensive series of seminars and conferences on direct marketing techniques available. What ever your interests, the goal of all of our events is to help you gain a competitive advantage by offering you insights from leading marketing experts on a wide range of topics. These experts will share their personal strategies and tactics with you - and will help you perfect your own programs.
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Online Library
Our Library contains a wealth of information about the tools and practices of direct marketing. Whether it is research, guidelines, historical data or case studies, use this information to improve your marketing skills.
DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.
| Suggested Reading |
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