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Direct Marketing Educational Foundation and Elsevier Announce New Partnership
New York, NY, August 23, 2007 — Elsevier has been chosen by the Direct Marketing Educational Foundation (DMEF) to publish its premier journal, beginning January 2008. The DMEF’s Journal of Interactive Marketing (JIM) is a quarterly, peer-reviewed academic research journal with a mission to shape ideas and issues associated with electronic, interactive, and direct marketing.
“As the marketing world changes dramatically to meet the diverse needs brought on with the emergence of the Internet, I am particularly thrilled to be working with Elsevier as we look to build on the great success of the Journal,” said DMEF President
“I am very pleased to welcome the Foundation’s Journal of Interactive Marketing as a great complement to Elsevier’s content and mission,” said Sammye Haigh, publisher for Elsevier’s journals in Accounting, Marketing, International Business, and Management of Technology.
By partnering with Elsevier, the DMEF, which is based in
About Direct Marketing Educational Foundation (DMEF)
Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 250 colleges and universities offer courses in direct/interactive marketing, 20 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.the-dmef.org.
About Direct Marketing Association (DMA)
The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.
Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the
In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the
Elsevier is a world-leading publisher of scientific, technical and medical information products and services. Working in partnership with the global science and health communities, Elsevier’s 7,000 employees in over 70 offices worldwide publish more than 2,000 journals and 1,900 new books per year, in addition to offering a suite of innovative electronic products, such as ScienceDirect (http://www.sciencedirect.com), MD Consult (http://www.mdconsult.com), Scopus (http://www.info.scopus.com), bibliographic databases, and online reference works.
Elsevier (http://www.elsevier.com) is a global business headquartered in
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