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DMEF's Don Kuhn Fund Presents First Scholarship and Research at New York Nonprofit Conference
NYU’s Gabriela Urvina Earns Scholarship;
Study Focuses on Mail Frequency and Charitable Giving
New York City, August 9, 2007 — The Direct Marketing Educational Foundation’s (DMEF) Don Kuhn Fund for Research and Scholarship today presented its first scholarship funds to a deserving student and its first sponsored research. Both were presented today at the DMA Nonprofit Federation’s 2007 New York Nonprofit Conference, which is being held at the historic Waldorf-Astoria Hotel.
The fund was established in January 2006 in honor of the late, direct-response fundraising pioneer Don Kuhn, commemorating his contributions to the practice of charitable fundraising and his unwavering commitment to the philanthropic sector. Since Direct Media, Inc. contributed the initial $10,000, the Kuhn Fund has raised more than $80,000 — and continues to grow, according to DMEF President
The DMEF today proudly presented the Don Kuhn Fund’s inaugural scholarship of $3,000 to Gabriela Urvina, who next month begins graduate studies at
Urvina was nominated for the scholarship by Dr. Marj Kalter, clinical professor who heads NYU’s Master of Science in Direct and Interactive Marketing program.
In addition, the DMEF this morning presented the first research that was commissioned through the Don Kuhn Fund. Unveiled at a 10:15 a.m. session at the DMANF’s New York Nonprofit Conference, the study examines the indirect effects of mail frequency in fundraising programs. The study was conducted by Edward Malthouse, PhD, associate professor of Integrated Marketing Communications at The Medill School,
Commenting on the two initial Don Kuhn Fund endeavors, the DMEF’s
For a copy of the study, email firstname.lastname@example.org.
Additional Information About the Don Kuhn Fund
The members of the DMEF’s Don Kuhn Fund Committee are:
· Don Austin, Vice President of Client Strategy, May Development Services
· Senny Boone, Vice President, Special Counsel and Executive Director, DMA Nonprofit Federation
· Kelly Browning, Executive Vice President & Chief Operating Officer, American Institute of Cancer Research
· Paula Cain
· Kory Christianson, CFRE, Executive Director of Development,
· Chris Cleghorn, Executive Vice President, Direct & Interactive Marketing, Easter Seals
· Diana Estremera, Senior Vice President, May Development Services/DMI
· Lisa Greene, CFRE, President & Chief Executive Officer, Specialized Fundraising Services, Inc.
· Larry May, Chief Executive Officer, Direct Media, Inc.
For additional information on the Don Kuhn Fund for Research and Scholarship, please contact
Contributions should be made payable to the Direct Marketing Educational Foundation—which is a not-for-profit 501 (c)(3) public charity as defined by the IRS — with a “Don Kuhn Fund” notation and directed to the DMEF at 1120 Avenue of the Americas, New York, NY 10036-6700.
About Direct Marketing Educational Foundation (DMEF)
Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 250 colleges and universities offer courses in direct/interactive marketing, 20 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.the-dmef.org.
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