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DMA 2007 'Statistical Fact Book' Adds Creative Chapter, Expands Information About Interactive Media
‘The Definitive Source for Direct Marketing Benchmarks’ Enters Its 29th Year
New York City, June 19, 2007 — The Direct Marketing Association’s (DMA) 2007 Statistical Fact Book, a perennial bestseller, is hot off the press and better than ever. Now in its 29th edition, the 2007 reference book offers an entirely new chapter about marketing creative, as well as expanded coverage of one of the fastest evolving aspects of direct marketing — interactive media.
With 20 chapters, more than 200 pages, and nearly 500 charts, the answer to just about any direct marketing question is at a marketing professional’s fingertips with this best-selling reference book. From basic benchmarks to detailed data, the book provides marketers with easy access to information that will help them make informed decisions.
"DMA’s Statistical Fact Book is the number-one source for anybody to find statistics on multichannel direct marketing," said Anna Chernis, DMA’s senior research manager and the book’s co-author. "We receive thousands of inquiries from members and the media every year. And of the numerous inquiries that I receive, I can find an answer in the Fact Book about 90 percent of the time."
"The book covers all aspects of direct marketing activities," Chernis added. "It’s the end-to-end direct marketing community in a book."
Co-author Michelle Carrera, a DMA research associate, pointed out some of the edition’s new features. "New to our 2007 Statistical Fact Book is a section devoted to direct mail creative, which gives a snapshot of how marketers are conducting their campaigns. We are also excited to bring new coverage in hot emerging trends such as blogs, word-of-mouth, and branding. And the newly-expanded interactive section includes more detailed information on search engine marketing and social media."
DMA’s 2007 Statistical Fact Book includes the following chapter titles:
In addition to a wealth of DMA research, the Fact Book provides information from more than 60 prominent sources. Cover-to-cover, readers of the Statistical Fact Book will discover many valuable nuggets of wisdom. Here are just a few:
Members and non-members can purchase a copy of the book through DMA’s online bookstore at http://www.the-dma.org/bookstore/cgi/displaybook?product_id=009423. The Fact Book is $245 for members and $445 for non-members.
Members of the press may request a free copy by contacting Stephanie Hendricks, DMA’s public affairs director, at 202.861.2407 or via email at firstname.lastname@example.org.
About Direct Marketing Association (DMA)
The Direct Marketing Association (DMA) (www.the-dma.org) is the leading global trade association for business and nonprofit organizations that use and support multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable and appropriate offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.
Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US gross domestic product (GDP). Today, there are 1.7 million direct marketing employees in the US alone, whose collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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