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DMA and FTC Co-Sponsor Boston Workshop on June 15.
Washington, DC, May 29, 2007 — The Direct Marketing Association (DMA) is joining with the Federal Trade Commission to help marketers better understand the many rules and regulations that guide the development of responsible direct marketing messages.
On Friday, June 15, experts from both the public and private sectors will gather in Boston to present Green Lights & Red Flags: FTC Rules of the Road for Advertisers and Direct Marketers. This day-long workshop will offer “back-to-basics” information on compliance with all major FTC-enforced marketing standards.
“Knowing how to market responsibly has a huge impact on how consumers view not only your company, but the entire direct marketing community,” said Patricia Kachura, DMA’s senior vice president for Ethics and Consumer Affairs. “We want to help marketers create advertising that follows not only the letter of the law, but its spirit as well.”
Discussion topics for the June 15 workshop include:
· FTC Advertising Law: Understanding the Rules of the Road — The FTC’s approach to ad claims, disclosures, endorsements, and substantiation
· Secure Entrepreneur — Best practices to help you to avoid data breaches, and to assess, and address them when they do occur
· Avoiding a Promotion Commotion — Commercial email, telemarketing, and continuity offers: Steps for marketers to take to comply with the law
· Keeping Your Client Compliant — Your responsibilities to your business partners, clients and customers, and affiliates
· If the Government Comes to Call — The inside story on state and federal consumer protection investigations
· DMA’s Self-Regulatory Guidelines and Compliance Monitoring Program —programs to help marketers “Do the Right Thing” for consumers and their bottom line
The workshop will run from 9:30 a.m. to 3:15 p.m. at the Park Plaza Hotel, 50 Park Plaza at Arlington Street, Boston, MA. The admission fee of $109 ($79 for DMA members) includes lunch and a CD of all workshop materials. Registration information is available at www.the-dma.org/greenlights.
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The Direct Marketing Association () is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2006, marketers — commercial and nonprofit — spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.