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DMA Names Thomas Foulkes as New VP in Washington Office.
WASHINGTON, DC, May 10, 2007 — As part of its ongoing effort to expand its advocacy capability, the Direct Marketing Association (DMA) is pleased to announce that Thomas Foulkes has joined the organization as vice president for government affairs.
“We are excited to have Tom as a new member of our advocacy team,” said DMA President & CEO John A. Greco, Jr. “He brings a great deal of experience that will certainly be valuable as we continue to address the many policy issues that face direct marketers in today’s rapidly changing, multichannel environment.”
Foulkes comes to DMA from the National Restaurant Association (NRA), where he spent six years working in various capacities in government relations and communications, most recently as the organization’s vice president for state relations and grassroots programs, where he led the restaurant industry’s state legislative efforts. In his role at NRA, Foulkes also was responsible for the organization’s premier grassroots event, which brought more than 700 organization representatives to Washington each year to lobby members of Congress.
“Tom is a great addition to our growing Washington team, and will play a key role as we work to aggressively represent the interests of the marketing community on Capitol Hill and in state capitals around the country,” added Steven K. Berry, who joined DMA earlier this year as executive vice president for government and consumer affairs. “DMA has made a significant commitment to enhancing the marketing community’s advocacy capabilities at the federal and state levels, and we are glad to have Tom on board as part of this overall effort.”
Prior to joining the National Restaurant Association, Foulkes worked at a Washington, DC public affairs agency, and served on the staffs of Senators Richard Bryan (D-NV) and Chris Dodd (D-CT). Foulkes is a graduate of Iona College.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2006, marketers – commercial and nonprofit – will spend an estimated $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures will generate an estimated $1.93 trillion in incremental sales. This year, direct marketing will account for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.