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DMA Special Interest Councils Announce 2006-2007 Chair & Vice Chair Appointments
New York, NY, January 22, 2006 - The Direct Marketing Association (DMA) has announced the 2006 - 2007 Special Interest Council chair and vice chair appointments.
"DMA council chairs and vice chairs serve an invaluable function within the DMA Council structure, providing a platform for council members to improve their business and personal skills," said Director of Special Interest Councils Terri Bartlett. "We are thrilled to have such an impressive lineup of chairs and vice chairs, whose contributions will support DMA in meeting its goal of moving the direct marketing process forward."
DMA 2006 Chair and Vice Chair Appointments:
DMA Analytics Council
Chair: Devyani Sadh, Ph.D, CEO & Founder, Data Square, LLC
DMA Broadcast Council
Co-Chair: Danette Dickerman, Director of Media, Nautilus, Inc.
DMA Business-to-Business Council
Chair: David Gaudreau, Vice President, BtoB Brokerage, Direct Media Inc.
DMA Catalog & Multichannel Marketing Council
Co-Chair: George Mollo, President, GJM Associates, Inc.
DMA Circulation Council
Co-Chair: Lori Magill-Cook, Senior Vice President, ALC
DMA E-Mail Marketing Council
Chair: Michael Della Penna, Chief Marketing Officer, Epsilon Interactive
DMA Customer Relationship Management Council
Chair: Bart Foreman, President, Group 3 Marketing
DMA Direct Marketing Agency Council
Chair: Edward Lisi, President, PrescientsVice Chair:
Chair: Peter Tardiff, Director, US Hispanic Market, Time Life
DMA Financial Services Council
Chair: James Brett, Head of eBusiness Development Group, Prudential Financial
DMA Insert Media Council
Co-Chair: Jim Zuckermandel, President/CEO, Zed Marketing
DMA International Council
Co-Chair: Gary Dolderer, Sales and Business Development, Global-Z International
DMA List & Database Council
Chair: Stefanie Pont, Managing Partner, Pont Media Direct
DMA Marketing Technology Council
Chair: Bruce Biegel, Senior Managing Director, Winterberry Group, LLC
DMA Pharmaceutical Marketing Council
Chair: Dominique Hurley, Vice President & General Manager, Optas
DMA Retail Marketing Council
Chair: Pierre Charchaflian, Vice President, Strategic Consulting, Epsilon
DMA Search Engine Marketing Council
Chair: Heather Lloyd-Martin, President & CEO, SuccessWorks
DMA Teleservices Council
Chair: Benjamin Harris, Corporate Operations Manager, Answernet Network
DMA Travel & Hospitality Council
Co-Chair: Mike Fitzpatrick, Vice President, Client Services, Cohorts
Special Interest Councils are communities within the Direct Marketing Association (DMA) membership that identify and serve the needs of professionals in specific direct marketing segments and media channels. DMAs councils provide opportunities for learning the latest trends and best practices, discussing common interests and challenges, and networking among peers. For more information on DMA Special Interest Councils, please visit www.the-dma.org/councils .
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2006, marketers - commercial and nonprofit - spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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