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DMA Recruiting Members for Interactive Research Forum
New York, NY, December 19, 2006 - Delivering on its commitment to provide insight into the latest trends and best practices in the direct marketing process, DMA (www.the-dma.org) has launched the DM Research Forum, an interactive community of marketers and suppliers who will participate in a new cutting-edge research panel developed by the Association’s Research and Market Intelligence Unit.
The establishment of a unique research panel will improve the quality, quantity and relevance of DMA research. Members of DMA’s DM Research Forum will constitute an interactive community representing the direct marketing universe at large. Panelists will take part in short surveys on an ongoing basis, and will interact with one another through discussion groups. Hosted by Vision Critical (www.visioncritical.com), a leader in online panels and interactive research, the panel boasts a rich array of software applications providing the opportunity for new insights into direct marketing today.
“We searched extensively for a research platform that would enable DMA to create a community of direct marketers who are focused on new insights, trends and practices,” said Dr. Peter Johnson, vice president and senior economist, DMA Research & Market Intelligence. “Vision Critical facilitates our objective, providing us with a platform that cultivates community-building and insight-sharing.”
DMA’s DM Research Forum has begun recruiting members, and will be fully operational in early 2007. Members of the DM community who are interested in joining can complete a short survey at http://www.dmresearchforum.com/R.aspx?a=4 .
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.
The Power of Direct: Relevance. Responsibility. Results.