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DMA CRM Council Launches a New Blog
NEW YORK, NY, September 26, 2006 — The Direct Marketing Association’s (DMA) Customer Relationship Management (CRM) Council announced today the launch of the DMA CRM Council Blog. The purpose of the blog is to provide CRM Council members with an online forum to exchange information and conduct discussions among their peers.
According to Terri Bartlett, DMA’s director of Library & Council Services, “Through a survey of CRM Council members, we learned that they wanted a forum for dialog that differed from the traditional conference format. Consequently, we are now launching a blog for our CRM Council members.”
“By creating an online learning and sharing forum, the DMA CRM Council hopes to provide additional value to its members consistent with their expressed needs,” Bartlett added. “Member feedback is encouraged so the blog can continuously be improved upon and the DMA CRM Council can deliver increasing value to its membership.”
For more information on the DMA CRM Council Blog go to (http://the-dma.blogs.com/crm)
About The DMA Customer Relationship Management Council
The goal of the DMA Customer Relationship Management (CRM) Council is to provide a forum to develop thought leadership and best practices related to customer-centric, data-driven marketing strategies. The Council supports the ethical application of Customer Relationship marketing, which yields increased growth and profitability by leveraging and optimizing customer insights, all touchpoint interactions and corporate infrastructure. For additional information, visit http://www.the-dma.org/councils/crmcouncil.
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.
The Power of Direct: Relevance. Responsibility. Results.
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