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KRAFT'S PAULA SNEED TO KEYNOTE DMA06
New York, NY, July 7, 2006 - The Direct Marketing Association (DMA) has announced that Paula A. Sneed, executive vice president of global marketing resources & initiatives for Kraft Foods Inc, will present the opening general session keynote address on Tuesday, October 17, at DMA06, which will be held October 14-19 at Moscone Convention Center in San Francisco.
Paula A. Sneed has served as executive vice president, global marketing resources & initiatives for Kraft Foods Inc. since June 2005. She is responsible for worldwide leadership and oversight of marketing resources functions, including consumer insights & strategy, media, advertising, digital and consumer relationship marketing, packaging and brand design, consumer promotions, marketing alliances, kitchens, consumer relations, and other marketing disciplines for more than 100 major food brands.
Sneed joined General Foods (which later merged with Kraft Foods) in 1977 as assistant product manager. Since then, she has held a number of high-ranking positions within Kraft, ranging from senior vice president of Kraft's North American food service division to executive vice president of the desserts division.
In her current role as executive vice president, global marketing resources & initiatives, Sneed has been instrumental in developing Kraft's groundbreaking efforts in the areas of consumer relationship marketing (CRM), digital marketing, consumer insights, media services, packaging, multi-cultural marketing, and advertising. These efforts include the company's magazine portfolio Food & Family and Comida y Familia in the US, and What's Cooking and Qu'est-ce Qui Mijote in Canada, with a combined circulation of 12 million in North America.
Under Sneed's leadership, kraftfoods.com has become the number-one rated CPG Web site in consumer satisfaction. The company's "recipes by e-mail" program also has a number-one ranking among CPG companies, and Inside Research recently identified the Kraft Consumer Insights Group as the top research company among its peers.
Sneed is a trustee of Simmons College, Teach for America, and the Chicago Children's Museum, and serves as director of Airgas Inc. and Charles Schwab Corporation. She is also a member of the Executive Leadership Council and The Chicago Network.
Sneed earned her BA from Simmons College, and her MBA from the Harvard Graduate School of Business. She holds an Honorary Doctorate of Business Administration from Johnson & Wales University.
DMA06, the largest gathering of direct marketing professionals, is DMA's annual conference and exhibition. DMA06 will feature more than 100 educational sessions, and its exhibit hall will house more than 500 exhibiting companies. For more information on DMA06 and to register, please visitwww.dma06.org.
DMA06 Program Advisory Committee
The members of DMA06's Program Advisory Committee are: Steve Berg; Michael Della Penna, chief marketing officer, Epsilon Interactive; Herschell Gordon Lewis, president, Lewis Enterprises; Dr. Marjorie Kalter, graduate program director, clinical professor, Master's Program in Direct and Interactive Marketing, New York University; Spyro Kourtis, president, The Hacker Group; Heather Lloyd-Martin, CEO, SuccessWorks Search Marketing Solutions; Chuck McLeester, managing partner, Roska Direct; Tammy R. Nelson, director, Marketing Ameriprise Auto & Home Insurance; Diane Rinaldo, director, Retail Category Yahoo! Search Marketing; Ernan Roman, president, Ernan Roman Direct Marketing (ERDM); Richard Rosen, president & CEO, Alloy Red; Stephan Spencer; founder & president, Netconcepts; Ole Stangerup, support manager, Post Denmark A/s; and Steve Tamke, senior vice president, Mokrynskidirect
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 52 companies listed on the Fortune 100.
In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.
The Power of Direct: Relevance. Responsibility. Results.
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