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DMA Inducts Susan H. Blattman into Circulation Hall of Fame
NEW YORK, NY, January 31, 2006 — The Direct Marketing Association (DMA) today announced that it has inducted Susan H. Blattman, senior vice president, consumer marketing, U.S. News & World Report, to its Circulation Hall of Fame.
The award will be presented in a ceremony on February 7 during DMA Circulation Day at the New York Marriot Marquis.
Susan H. Blattman’s Career Biography
Susan H. Blattman, senior vice president, consumer marketing, U.S. News & World Report joined the magazine in April 2001 and is responsible for the 2MM rate base newsweekly, a franchise of Education Guides, and newsstand-only specials. Susan is also a member of the magazine’s Executive Committee.
Blattman has held posts at Hearst Magazines, where as the promotion director she was responsible for all new subscription acquisition activities for Harper’s Bazaar, Marie Claire, Redbook, Sports Afield, and Town & Country; and at Brant Publications where she served as the the circulation director for Art in America, Magazine Antiques and Interview.
Since 2004 Susan has served on the ABC Magazine Directors’ Advisory Committee. She was also a member of the DMA Circulation Council Operating Committee from 2002 until 2005.
Susan is a Summa Cum Laude graduate of Brooklyn College, and has completed two years of a three-year Ph.D. program in English at The Graduate School of City University of New York. She resides on Manhattan’s Upper West Side with her husband Charles and their Flat-Coated Retriever, Shana.
About DMA’s Circulation Hall of Fame Award
The Circulation Hall of Fame Award recognizes professionals in the field who have made significant contributions to the circulation industry through professional achievement, breakthrough creativity and/or community involvement.
Past inductees include:
For more information on DMA Circulation Day and to register, please visit http://www.the-dma.org/conferences/dmacircday.
About the DMA
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.
In 2005, companies spent more than $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3% of total US GDP in 2005.
The Power of Direct: Relevance. Responsibility. Results.