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NCDM Evolves Into One Expanded Event
New York, NY, November 3, 2005 - The Direct Marketing Association (DMA) and DIRECT magazine announced today the merge of the National Center for Database Marketing (NCDM) Summer and Winter conferences into one national show. Dedicated exclusively to the database marketing industry, NCDM 2005 will take place December 12 - 14 at the Walt Disney World Dolphin in Orlando, FL.
"We can better service attendees and exhibitors by merging the two conferences," said Anne Schaeffer, senior vice president, education and events, DMA. "We can now focus our energies on growing the event to provide our customers with a better experience."
As one national show, NCDM will be the premier event for database marketers, with an expanded program and more marketing dollars concentrated into one larger event.
"The merge is in response to marketplace needs," said Margaret Pederson, president, Primedia Business Exhibitions. "Exhibitors and attendees have expressed interest and enthusiasm for one show. We can achieve maximum results for a wider audience by hosting one national event each year."
About the DMA
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the US and 46 other nations, including 55 companies listed on the Fortune 100.
In 2005, companies will spend more than $161 billion dollars on direct marketing in the United States. Measured against total U.S. sales, these advertising expenditures are expected to generate $1.85 trillion in increased sales in 2005, or 7% of the $26 trillion in total sales in the U.S. economy (which includes intermediate sales). All together, direct marketing will account for 10.3% of total U.S. GDP in 2005.
The Power of Direct: Relevance. Responsibility. Results.
DIRECT is the authoritative resource for direct marketing professionals. Issue after issue DIRECT delivers detailed coverage of every aspect of successful direct marketing, including direct mail; CRM; telemarketing; e-mail marketing; search engine marketing; and more. DIRECT puts breaking developments into meaningful, actionable terms marketers can use to build successful campaigns.