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B-TO-B LEADERS FROM DOW CORNING AND PITNEY BOWES TO ADDRESS DMA BUSINESS-TO-BUSINESS CONFEREES
New York, July 14, 2005 - Business-to-business marketing luminaries Scott Fuson, chief marketing officer of Dow Corning, and Neil Metviner, president of Pitney Bowes Direct, will be the featured keynotes at the upcoming DMA Business-to-Business Marketing Conference, taking place September 13-15 at the Westin La Paloma Resort in Tucson, AZ.
The stellar lineup up of keynotes will focus on meeting customer needs while proving the value of marketing in the boardroom. Neil Metviner will also introduce the concept of "prosumers" who are part professional business people and part consumers.
Scott Fuson, Chief Marketing Officer, Dow Corning
Scott Fuson will discuss the strategies and solutions he implemented at Dow Corning where he leads the effort to bring the voice of the customer into market strategies. In his presentation, "Proving Marketing Value In the Boardroom - Meeting Customer Needs," Fuson will explain how he demonstrated the impact that his customer-centric approach had on the bottom line and how he improved the overall value of marketing within the organization. Fuson is responsible globally for marketing, sales, and customer service and has led the strategic framework for the corporation, including the launch of the new Dow Corning and the Xiameter brands.
Neil Metviner, President, Pitney Bowes Direct
In "Marketing from Big B to Little B: Questions, Challenges, Opportunities and Tactics?," Metviner will define "little B" (small business) and introduce the topic of "prosumers" - part professional business people and part consumer. Attendees will learn how to define the similarities and differences and will come to understand their marketing prospects. Metviner is credited with Pitney Bowes' rapidly growing global small business customer base, its supplies operations, and its customer care functions. Neil was The Direct Marketing Association's (The DMA's) B-to-B Marketer of the Year in 2004.
Collaborative Leader Forums
After receiving wide acclaim when introduced at the 2004 DMA Business-to-Business Conference, Collaborative Leader Forums are returning to the program. The think tanks, designed specifically for senior-level management, are a series of interactive sessions where senior management executives can share information and ideas and learn from their peers. Forum topics include:
* Solving the Small Business Growth Problem: Real World Best Practices
* B-to-B Exchange Summit: A Dialog About the Barriers and Best Practices to Generating Customers, Revenue and
* Breaking Free:Growing Your Market, Expanding Your Share
Space is limited for Collaborative Leader Forums and pre-registration is required. Please contact Maggie Stumpf at 212.790.1419 or via e-mail at email@example.com. Collaborative Leader Forums are closed to the press.
The 2005 Program Advisory Committee
The Program Advisory Committee for the 2005 DMA Business-to-Business Conference is comprised of several of the industry's leading B-to-B marketers: Andrew Clark, Siebel Systems; Tim Curran, Global Technology Distribution Council; Greg Gerard, Deluxe Corporation; Cyndi Greenglass, Diamond Marketing Solutions; Cheryl Keener, Sun Microsystems; Jere Brooks King, Sun Microsystems; Theresa Kushner, IBM Corporation; Mary Malcolm, Citigroup; Neil Metviner, Pitney Bowes Direct; Art Mulligan, Eaton Powerware; John Opdyke, Xerox.com; Chris Purcell, BusinessWeek; William Scully, US Filter; Britta Steele, Lexmark Corporation; and Betty Wells, Constellation NewEnergy.
For more information on The DMA Business-to-Business Conference and to register, please visit: www.dmab2b.org or call 212.790.1500.
About The DMA
The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.