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GOVERNOR PATAKI PROCLAIMS DIRECT MARKETING WEEK IN NEW YORK
Ronald L. Bliwas, President/CEO of A. Eicoff & Company and Chairman of the Board of the Direct Marketing Association (The DMA), welcomed attendees and read from the Governor’s proclamation at the conference’s opening session.
The proclamation reads in part:
· “Whereas, New Yorkers recognize the tremendous contributions direct marketing makes to the economy and to the citizens of our state; and
· Whereas, direct marketing generates more than $165 billion in revenues each year to the economy of the State; and
· Whereas, in advertising spending, revenue, and employment, direct marketing growth outpaces total U.S. economic growth and adds significantly to the economic prosperity of our State and Nation;”
“That, ladies and gentlemen, is an excellent way to start this conference in
Over the next three days, conference attendees can visit more than 250 exhibits and take part in a wide range of workshops and seminars designed to share the latest technologies, trends, and practices in direct, multichannel and interactive marketing.
Keynote speakers at this year’s conference include Harvey Mackay, Chairman of Mackay Envelope Company, nationally syndicated columnist and New York Times best selling author; U.S. Postmaster General John E. Potter; Jane Buckingham, president of the Intelligence Group and a nationally recognized expert in youth marketing; and the Honorable Donald Evans, former United States Secretary of Commerce.
More information about the conference and the complete text of the proclamation is available at www.the-dma.org.
About The DMA
The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in