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DMA LAUNCHES DIRECT COMMENT: WEB SITE HOSTS POSTING BOARD FOR MEMBER COMMENTS ON PROPOSED ETHICS GUIDELINES
New York, NY, June 6, 2005 - The Direct Marketing Association (The DMA) announced today the launch of Direct Comment, an area on the organization's Web site where DMA members can submit feedback on self-regulatory ethics guidelines, best practices, and other policy statements submitted by DMA committees.
"Members can now see proposed guidelines and offer comments," said Pat Kachura, DMA senior vice president of ethics and consumer affairs. "It is important that DMA members, as well as all marketers, maintain consumer and community relationships that are based on fair and ethical principles. This new initiative allows DMA members to participate in developing these principles, and ensures that their perspectives and needs are recognized in the process."
Calls for comment on proposed guidelines can be viewed at:
DMA Call for Comment on Ethical Use of Software Programs for Marketing Purposes
DMA members are invited to submit comments on a proposed guideline for the ethical use of software programs for marketing purposes at Direct Comment. The deadline for submission of comments is June 20, 2005.
The DMA's Ethics Policy Committee drafts ethics guidelines in order to provide industry members with generally accepted principles of conduct. The guidelines reflect The DMA's long- standing policies which are the requirements of DMA membership.
About The DMA
The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.