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DMA Business-to-Business Council to Honor Bruce Dahlgren of Lexmark International, Inc. with 2005 B-to- B-Marketer of the Year AwardNEW YORK, NY, March 8, 2005 — The Direct Marketing Association (The DMA) Business-to-Business Council today announced that Bruce Dahlgren, vice president & general manager, North America, printing solutions and services division, Lexmark International, Inc., is the recipient of the 2005 B-to-B Marketer of the Year Award. The award will be presented on March 23 during the keynote luncheon at the Direct Marketing to Business (DMB) Conference in Orlando, FL.
"The DMA Business-to-Business Council is pleased to recognize Bruce Dahlgren as the 2005 B-to-B Marketer of the Year," said Suti Prakash, DMA 2005 B-to-B Marketer of the Year Award committee chair and managing director, SPS Associates. "Bruce is a business leader who has leveraged the power of direct marketing to grow Lexmark. He’s an innovator who eagerly shares his knowledge and experience."
The DMA Business-to-Business Council Business-to-Business Marketer of the year award recognizes individuals for achievement in business-to-business marketing activities, leadership and contribution to the growth of the discipline and innovative approaches to delivering successful results.
Bruce W. Dahlgren
Bruce W. Dahlgren is vice president & general manager, North America, printing solutions and services division, for Lexmark International, Inc. His general management responsibilities include marketing, sales, services, channels, finance, and operations.
Over the past several years, Dahlgren has successfully led Lexmark International’s transformation from a traditional product orientation to a consultative-solutions approach. His strategy includes the development, marketing and implementation of integrated solutions to assist large enterprises and small to medium businesses with their information workflow challenges.
Dahlgren has served as a subject matter expert for MBA students at Harvard Business School and was named a finalist in Sales and Marketing Management Magazine’s annual "Motivator of the Year" competition. Prior to joining Lexmark, he served as a vice president for the Teradata Solutions Group of NCR Corp. Dahlgren also has held senior management positions in marketing, sales, services, finance, planning, and business operations at NCR and AT&T.
The Direct Marketing to Business (DMB) conference program explores effective practices from generating and qualifying high-quality B-to-B sales leads to acquiring customers, and will feature numerous case studies and exploration of best practices. Keynote presentations from some of the industry’s leading direct marketers will be featured:
Deborah L. Nelson, vice president, technology solutions group marketing, strategy and alliances, Hewlett-Packard
Budgets are shrinking while the pressure to demonstrate marketing ROI continues to intensify. Deborah Nelson, vice president of technology solutions group marketing,strategy and alliances for HP, will discuss how marketing can boost its credibility with the CEO through improved efficiency, measurable ROI, and better strategic alignment.
Ron Eilers, president & COO, Deluxe Corporation
President & COO of the Deluxe Corporation, Ron Eilers will share his vision on "how to achieve the Holy Grail" in multichannel marketing. Eilers will also discuss the challenges Deluxe faced when it acquired New England Business Service, Inc. last year, as well as the triumphs that were realized when the two complex multichannel sales organizations were combined.
About The DMAThe Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2004 generated more than $2.3 trillion in US sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, e-mail, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.