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Search Engine Marketing Whitepaper Released By AIM Council
SAN FRANCISCO, July 14, 2004 Ė The Association for Interactive Marketing (AIM), a subsidiary of the Direct Marketing Association (The DMA), today released its new Technical Whitepaper for Search Engine Marketing. This technical whitepaper is the first to be released by AIMís Search Engine Marketing Council (SEMC) and can be accessed free of charge at: http://www.interactivemarketing.org.
The Technical Whitepaper for Search Engine Marketing follows the release of Search Marketing Demystified: A Marketerís Ultimate How-to Handbook for Prime Positions and Conversion, which was published late last year.
"Together, these two search-publications demonstrate the authoritative work that AIM continues to produce in order to advance the efficacy of online marketing," said H. Robert Wientzen, president & CEO, The DMA. "These are must-reads for anyone interested in achieving results in the red-hot and ultra-competitive search engine marketplace."
The white paper offers practical recommendations for search-marketers, including how to:
"With todayís release, the Search Engine Marketing Council has provided an invaluable service to the industry," said Michael Faulkner, CAE, senior vice president, segments and affiliates, The DMA. "This white paper will empower businesses with the knowledge they need to use search engines more effectively and drive consumers to their Web sites. In an era where consumers increasingly are in control of what they see, and when they want to see it, the SEMC is helping to educate marketers about how to do search-engine marketing right, and with maximum results."
AIMís Search Engine Marketing Council is composed of industry leaders as the primary source of education, exchange of ideas, information, and interaction for businesses interested in search engine marketing. Its participating members includes marketers, media organizations and search engine companies themselves. Through active education, the SEMC helps organizations unleash search engine marketingís value and effectiveness, and to devise strategies for integrating search marketing into overall marketing plans.