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THE DMA HOSTS 2004 GOVERNMENT AFFAIRS CONFERENCE
Updated on February 24, 2004
WHAT: The Direct Marketing Associationís (The DMA) 2004 Government Affairs Conference, "Navigate Your Way to a Safe Harbor," featuring federal legislators, legislative staff, and other government officials, The DMAís government affairs staff, senior executives in the database and interactive marketing industry.
WHY: This yearís conference is particularly important for businesses from all industries that rely on the transfer and use of data, who are today faced with an unprecedented level of scrutiny by the press, the public, and government officials.
Topics of discussion will include the potential for comprehensive privacy legislation, the new CAN SPAM Act which governs all commercial e-mail communications, the Internet access tax debate and Streamlined Sales Tax Agreement (SSTA), the National Do-Not-Call Registry, and also the possibility of systemic postal reform legislation passing this year.
WHEN: Wednesday, April 21 through Thursday, April 22, 2004
WHERE: The Westin Grand, 2350 M Street, NW, Washington, DC
To register to attend, or for more information, please visit: https://www.the-dma.org/dmagovernment/index.shtml or by phone, DMA Customer Service at (212) 790-1500
To register for a limited number of press passes, or for other media inquiries, please contact Jordan Cohen at (212) 790-1507, or firstname.lastname@example.org
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned economic-impact study, direct and interactive marketing sales in the United States are projected to have surpassed $1.7 trillion in 2003, including $133 billion in catalog sales and $41 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.