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LOWELL BUD PAXSON NAMED DM DAY S MARKETER OF THE YEAR
NEW YORK, NEW YORK, June 3, 2003 – Lowell W. "Bud" Paxson today was named DM Days New York’s 2003 "Marketer of the Year" at DM Days Conference & Expo at the Jacob Javits Center.
Paxson, Chairman and CEO of Paxson Communications Corporation, is a media industry pioneer whose broadcast career spans more than 48 years. He was the creator and co-founder and is president emeritus of the Home Shopping Network and Silver King Communications, was the creator and co-founder of Christian Network, Inc., and is author of the book Threading the Needle.
Formed in 1991, Paxson Communications Corporation owns and operates the nation’s largest broadcast television station group with the rights to distribute programming to over 22 million cable and satellite customers reaching 88 percent of U.S. households.
Paxson’s crowning achievement is the creation of PAX TV, the nation’s seventh broadcast television network, which launched on August 31, 1998. The result is PAX, which presents a new economic paradigm for a new age of television, with the widest household reach of any launch in network television history.
Paxson is the recipient of numerous awards and was inducted into the 12th Annual Broadcasting & Cable Hall of Fame in 2002. He is quoted as saying, "I am just an entrepreneur. My entrepreneurial traits are nothing but the expression of a God-driven urge to challenge the general tendency of things, primarily to avoid boredom and to embrace creativity and passion."
Previous DM Days New York "Marketer of the Year" honorees are:
Raymond C. Hagel, Macmillan Inc. (1968); Walter Hitesman, Reader’s Digest (1969); Leonard Carlson, Sunset House (1970); Herman "Sonny" Schwartz, Fingerhut Corporation (1971); Jerome S. Hardy, The Dreyfus Fund (1972); Joseph Segal, The Franklin Mint (1973); Joan Manley, Time-Life Books (1974); Cornelius Keating, CBS/Columbia House (1975); Lou Kislik, Publishers Clearing House (1976); Nat Ross, Lincoln Graphic Arts, Inc. (1977); Robert B. Clarke, Grolier Enterprises, Inc. (1978); Victor Sawdon, The Sawdon Company, Inc. (1979); Leon A. Gorman, L.L. Bean (1980); Joseph Sugarman, JS&A (1981); David Heneberry, RCA Selecta Vision Video Discs (1982); Robert J. Teufel, Rodale Press (1983); Henry C. Cowen, The Cowen Group, Inc. (1984); Harold L. Schwartz, Montgomery Ward & Co. (1985); Alexander C. Hoffman, Doubleday & Company (1986); Rose Harper, The Kleid Group (1987); Walter Weintz, The Weintz Company, Inc. (1988); Stan Rapp & Tom Collins, Rapp & Collins Inc. (1989); Richard L. Benson, The Benson Organization (1990); Robin B. Smith, Publishers Clearing House (1991); Jerome W. Pickholz, Ogilvy & Mather Direct (1992); Jack Miller, Quill Corporation (1993); Richard Wolter, The Columbia House Company (1994); Jack E. Rosenfeld, Hanover Direct, Inc. (1995); Jim McCann, 1-800-FLOWERS (1996); Susan Hendricks, Metromail Corporation (1997); Don Peppers & Martha Rogers, Marketing 1to1/Peppers & Rogers Group (1998); Jay Walker, priceline.com (1999); Janice Brandt, America Online, Inc. (2000); Thomas O. Ryder, The Reader’s Digest Association (2001); Shelly Lazarus, Ogilvy & Mather Worldwide (2002).
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States is projected to surpass $2 trillion in 2002, including $125 billion in catalog sales and $33 billion in sales generated by the Internet. The DMA's Web site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.