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DMA Statement Re: Accelerated Roll-Out Of FTC Do-Not- Call List
NEW YORK, June 3, 2003 – The Direct Marketing Association (The DMA) today expressed disappointment that the Federal Trade Commission (FTC) acted prematurely in accelerating the roll-out of its do-not-call list.
The DMA favors a universal do-not-call registry, that includes all state lists, thereby creating a one-stop shop for both consumers and marketers. Such a list could be created by the Federal Communications Commission (FCC), which unlike the FTC has jurisdiction over virtually all industries that solicit by phone. The FCC is expected to rule this month on such a proposal.
By accelerating the do-not-call list roll-out, the FTC today jumped the gun and opened the door to potential federal bureaucratic duplication that could lead to marketer and consumer confusion.
Such action does a disservice both to consumers and marketers because:
Louis Mastria 212 790 1529 Lmastria@the-dma.org
Jordan Cohen 212 790 1507 Jcohen@the-dma.org