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The DMA Releases 2002 Statistical Fact Book
Publication Includes More Facts on the Interactive Industry
NEW YORK, September 17, 2002 - The Direct Marketing Association (DMA) today released its 2002 Statistical Fact Book, which gives marketers the most comprehensive, up-to-date information available on direct and interactive marketing for every aspect of the industry.
The fact book includes information on catalogs, interactive marketing, direct response advertising, lists and databases, direct mail, and customer service. In keeping with The DMA's goal to promote marketersí venturing into the interactive marketplace, this year's fact book includes more information about the growth of and trends in the interactive industry.
The publication, now in its 24th edition, contains more than 500 pages of data about the direct and interactive marketing industry. It includes more than 500 charts and 50 outside sources in addition to DMA studies.
Sample tidbits include:
Print and downloadable online versions, featuring hyperlinks to the Web sites of the companies who conducted the research, can be ordered through The DMA Bookstore Online at www.the-dma.org or by calling 301.604.0187.
The price of the book, in either the print or online format, is $150 for DMA members and $295 for non-members.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.
Media Contact: Christina Duffney