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Moneyline s Lou Dobbs To Open DMA 85th Annual Conference & Exhibition
NEW YORK, August 5, 2002 – The Direct Marketing Association (The DMA) today announced that Lou Dobbs, anchor and producer of CNN’s Moneyline, will present the opening keynote address at its 85th Annual Conference & Exhibition, which will be held October 20-23 at the Moscone Center in San Francisco. Dobbs will speak on October 21.
Dobbs will share his insight on the economy and how the direct and interactive marketing community is poised for the future in these challenging economic times. He will discuss how domestic and international political events will impact direct marketers and the business environment as a whole, and offer his views on what lies ahead for the economy in the short and long term.
Dobbs is the force behind CNNfn and CNNfn.com. He was named "TV’s premiere business news anchorman" by The Wall Street Journal. Dobbs has received an Emmy Award and the prestigious Peabody Award for his outstanding achievements in broadcast news.
In addition to Dobbs, The DMA 85th Annual Conference & Exhibition will feature keynote presentations by Senator Joseph Lieberman (D-CT); John "Jack" E. Potter, Postmaster General & CEO, United States Postal Service (USPS); Stan Rapp, chairman, MRM Partners; and H. Robert Wientzen, president & CEO, The DMA.
The conference is the world’s largest gathering of direct and interactive marketers. This year’s conference will feature a completely revamped pre-conference weekend and a new digital print pavilion that will showcase the promise and potential of one-to-one marketing. Sessions will revolve around 12 programming tracks: Brand Marketing; Business-to-Business; Creative; Customer Relationship Management; Database Marketing; Direct Mail; Direct Response Television (DRTV); Global Direct Marketing; Internet, Digital, and Integrated Marketing; Management Challenges; Segment Marketing; and Teleservices.
In addition, The DMA has created a special offer for delegates to receive a new Palm m515 Handheld for 50-percent off the manufacturer’s suggested retail price. Registered attendees who check the "Palm" box on their registration form will receive the color 16 megabyte Palm for $199. The organizer will be distributed on-site at registration and will include a pre-loaded conference event planner, session and speaker information, and a searchable exhibitor directory. This offer is limited to one per registered attendee. Offer expires September 16, 2002.
Additional information is available at The DMA’s conference Web site at www.dmaannual.org.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.
Media Contact: Christina Duffney
[EDITOR’S NOTE: Members of the press may receive a complimentary registration online at http://www.the-dma.org/dmaannual/press.shtml]