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The DMA Creates Separate Homepage For Teleservices Professionals
NEW YORK, July 9, 2002 – To provide teleservices professionals with the latest tools, information, and contacts needed to succeed in today’s challenging marketplace, the Direct Marketing Association (The DMA) has launched a separate homepage (www.the-dma.org/channels/teleservices.shtml) that allows visitors to access all teleservices content under one section of The DMA Web site.
"Efforts by the state and federal government to regulate the teleservices industry are gaining momentum," said Michael Faulkner, senior vice president, segments and affiliates, The DMA. "This homepage will help marketers protect the $661 billion teleservices industry by providing them with the tools and information needed to assist in influencing industry policies and practices."
In addition to sections such as "What’s New," a site index, and searchable capabilities, each of The DMA’s industry segment homepages will offer:
In addition to the teleservices homepage, The DMA will release eight additional direct and interactive marketing industry segment homepages in the coming weeks – Agency & Consultant, Catalog, Consumer Marketing, Financial Services, Internet, List/Database, and Publishing. Within the past year, The DMA established homepages for the international (www.the-dma.org/international) and business-to-business (www.the-dma.org/b2b) segments.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.
Contact: Christina Duffney