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The DMA Announces New B-To-B Marketing Conference
Event to Focus Entirely on the Needs of B-to-B Marketers
NEW YORK, June 10, 2002 – The Direct Marketing Association (The DMA) has announced the creation of a new conference focused on the various marketing communication channels B-to-B marketers use in combination with direct marketing. The B-to-B Marketing Conference will debut September 18-20, 2002, at the Wigwam Resort in Phoenix, AZ.
Luncheon keynote speakers will include David Sable, president & CEO, Wunderman, New York, and Jere Brooks King, vice president, worldwide marketing communications, Cisco Systems, Inc.
Conference sessions will focus on how to align the marketing functions with the sales cycle for maximum sales impact, and how to find the right mix of marketing communication channels to create demand. Topics will include branding, print and broadcast media, public relations, trade shows, direct mail, lead generation and management, e-mail marketing, telephone marketing, measuring return on investment (ROI), sales and marketing integration, customer retention, and integrated marketing communications.
Since the business and marketing needs of B-to-B market segments vary by industry, The DMA has created four separate pre-conference intensives for the high-tech, business services, and manufacturing industries. The fourth pre-conference intensive will focus on advanced techniques in demand generation. Facilitators will include Rob Stagno, IBM; Russell Kern, Kern Direct Marketing; Chris Ryan, Optika, Inc.; and Laura Maguire, Deuxo.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.
Media Contact: Christina Duffney