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DMA Directo Council Honors Verizon With Its 2002 Excellence In Hispanic Direct Marketing Company Of The Year
NEW YORK, February 12, 2002 Ė The Direct Marketing Associationís (The DMA) Directo: Council for Hispanic Marketing will present Verizon Communications with its top corporate honor, the 2002 "Excellence in Hispanic Direct Marketing Company of the Year." The award will be presented to Ed Miller, Verizonís executive director of International Ethnic Marketing during the Councilís 9th Annual Directo Hispanic Marketing Days Conference, which will be held March 7-8 at the Alexander Hotel in Miami.
"This award celebrates Verizonís unique use of direct marketing tools for customer retention and continuous growth," said Maurice Herrera, vice president of sales, Hugo Dunhill Mailing Lists, Inc., and chair of The DMA Directo: Council for Hispanic Marketing. "Verizon is considered a leader in fostering workplace diversity and supporting community organizations that benefit Hispanics and other minorities."
Verizon created a highly successful marketing program aimed at Hispanic customers called La Plaza. The fundamental component of this program is La Voz de la Plaza, a Spanish-language publication which is mailed to more than 200,000 recipients nationwide.
In addition, Verizon has been a strong advocate of workplace diversity. Through its recently launched Diversity and Leadership Initiative (DLI), Verizon strives for higher levels of retention, development, and promotion for its talented minority workforce. Verizon also provides training programs specifically designed for Hispanic, African-American, and Asian managers. It has been named to the lists of "Americaís 50 Best Companies for Minorities" (Fortune Magazine), "Top 50 Companies for
Hispanic Professional Women" (LATINA Style Magazine), and "Top 25 Vendor Programs for Latinos" (Hispanic Magazine). And in 2001, the U.S. Hispanic Chamber of Commerce honored Verizon as its "Corporation of the Year."
Verizon also supports numerous Hispanic organizations including:
Each year, The DMA Directo: Council for Hispanic Marketing presents its "Excellence in Hispanic Direct Marketing Company of the Year" to a U.S.-based operation that displays at least 10 years of direct marketing experience; active involvement in direct marketing to Hispanics; significant contributions to the direct and interactive marketing industry and Hispanic marketplace through breakthrough creativity and/or professional achievement; and a dedicated commitment to the well-being of the marketplace at large through training and educating others in the field; and community involvement. This award is especially noteworthy as members of the Directo Council, who are peers of the organizations competing, choose the recipient.
The DMA Directo: Council for Hispanic Marketing is a professional member service organization that promotes effective, ethical use of direct marketing to the Hispanic market. For additional information regarding the Councilís "Excellence in Hispanic Direct Marketing Company of the Year," please contact email@example.com.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $110 billion in catalog sales and $28 billion in sales generated by the Internet. The DMA's Web Site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.
Contact: Christina Duffney
The Direct Marketing Association (The DMA)