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The DMA 9th Annual Directo Days Conference The Changing Face Of America: The Hispanic Minority Majority
The Direct Marketing Association’s (The DMA) 9th Annual Directo Hispanic Marketing Days Conference, sponsored by Directo – The DMA Council for Hispanic Marketing. The two-day event focuses exclusively on direct marketing to the fastest growing segment of the U.S. population, the Hispanic market. Sessions will address, among other things, how to market financial services, magazines, pharmaceutical products.
March 7 – 8, 2002
The Alexander Hotel, Miami Beach, FL
Basic Track: For those who are new to Hispanic marketing. These sessions will focus on how to handle language issues, how to tailor messages, and the best ways to reach Hispanic businesses and consumers.
Intermediate Track: These sessions will focus on database management, data mining, alternative media strategies, language, acculturation, and how to select the right media mix.
Concurrent Roundtables: Special roundtables will focus on most every aspect of Hispanic marketing: from e-mail marketing, to business-to-business, and international marketing.
Directo Discussion Room: This year, The DMA Directo Council has added an executive "think tank" for veterans of the Hispanic direct marketing industry to exchange ideas and provide insight into proven Hispanic marketing techniques.
Partial Listing of Speakers: Mayrah Rocafort-Mercado, Pangea Relationship Marketing; Lucia Ballas-Traynor, Univision Communications Inc.; Michelle Berger, Bookspan; Chris Ragusa, Estee Marketing Group; Pam Kimmerling-Hoveling, RK Hispanica.
The Directo Council will present its 2002 Hispanic Direct Marketer of the Year Award.
Registration to the two-day conference is $699 for Directo Members, $799 for DMA Members and $899 for non-members. Additional conference information can be obtained via e-mail at firstname.lastname@example.org or online at http://www.the-dma.org/mt/descs/CDI0502/index.html
Members of the press may receive a complimentary registration by contacting, Lauren Temmler at email@example.com. Please visit www.the-dma.org/news/pressevents.html for the guidelines for both on-site and advanced press registrations.