DMA in DC to Kick Off with Outstanding Lineup

New York, NY, March 11, 2013 — The Direct Marketing Association (DMA) today announced a power-roster of presentations for Day One of DMA in DC 2013, which will take place March 12-14 at The Madison Hotel in Washington DC.  Day One events include keynote addresses from Federal Trade Commissioner Julie Brill and Maryland Attorney General Doug Gansler, and a full lineup of briefings and discussions that give the inside scoop on the crucial policy and regulatory issues affecting data-driven marketers. 

DMA in DC, Day One:  Tuesday, March 12, 2013

9:00 a.m. —  General Session I

·         Opening Remarks by Linda Woolley, DMA President and CEO

·         Washington and Beyond: Perspectives from DMA’s Government Affairs Team

Ø  Ron Barnes, Vice President for Government Affairs, DMA

Ø  Senny Boone, Senior Vice President for Corporate and Social Responsibility, DMA

Ø  Jerry Cerasale, Senior Vice President for Government Affairs, DMA

Ø  Rachel Nyswander Thomas, Vice President for Government Affairs, DMA

10:15 a.m. — Concurrent Sessions

·         Marketing in the Spotlight: Where Are Regulation and Enforcement Headed?

Ø  Jerry Cerasale, Senior Vice President for Government Affairs, DMA (Moderator)

Ø  Suzanne Garwood, Partner, Venable LLP

Ø  Charles Harwood, Acting Director, Bureau of Consumer Protection, Federal Trade Commission

Ø  Stephen Sharfman, General Counsel, Postal Regulatory Commission

·         The Costs of Fundraising: Building Donor Trust

Ø  Tom Harrison, CEO, Russ Reid (Moderator)

Ø  Lane Brooks, Chief Operating Officer, Food & Water Watch

Ø  Erika Fry Kloehn, Associate Vice President, Fundraising Support, Save the Children Federation, Inc.

Ø  Shannon McCracken, Senior Director, Direct Response Marketing, Special Olympics International

Ø  Bob Tigner, Regulatory Counsel, DMA Nonprofit Federation

11:30 a.m. — General Session II

·         The Data-Driven Way of Life:  Threats and Solutions

Ø  Tony Hadley, Senior Vice President of Government Affairs and Public Policy, Experian (Moderator)

Ø  Angel Aloma, Executive Director, Food For the Poor

Ø  Erik Jones, Senior Counsel, Committee on Commerce, Science and Transportation, US Senate

Ø  Josh Lynch, Technology Legislative Assistant, Office of Representative Marsha Blackburn (R-TN)

Ø  Rachel Nyswander Thomas, Vice President for Government Affairs, DMA

12:30 p.m. — Luncheon and Keynote Address

·         Keynote Address – ‘Privacy in a Data-Driven World: The Attorneys General Perspective’

Doug Gansler, Attorney General, State of Maryland, and President, National Association of Attorneys General

2:00 p.m. — Concurrent Sessions

·         Does ‘Do Not Track’ Still Matter? 

Ø  Saira Nayak, Director of Policy, TRUSTe (Moderator)

Ø  Joseph Lorenzo Hall, Senior Staff Technologist, Center for Democracy & Technology

Ø  Stuart Ingis, Counsel, Digital Advertising Alliance and Partner, Venable, LLP

Ø  Joseph Wender, Legislative Director, Office of Representative Ed Markey (D-MA)

·         Federal Threats to Nonprofit Fundraising: From Postal to Tax “Reform”

Learn the latest on “reforms” that could weaken donor giving, add regulatory burdens costing nonprofit fundraisers time, effort and vital dollars – and how you can fight back.

Ø  Brian Cowart, Chief Development Officer, Disabled American Veterans (Moderator)

Ø  Angel Aloma, Executive Director, Food For the Poor

Ø  Senny Boone, Senior Vice President for Corporate and Social Responsibility, DMA

Ø  Bob Tigner, Regulatory Counsel, DMA Nonprofit Federation

3:15 p.m. — General Session III

·         Take DMAAction: How to Be Your Own Best Advocate

Ø  JoAnne Dunn, President and CEO, Alliant, and DMA Board Member

Ø  Gretchen Littlefield, President, Infogroup Nonprofit, and DMA Nonprofit Federation Government Affairs Chair

·         Cookies and Conversation:  The Marketing of Politics

Ø  Linda Woolley, President and CEO, DMA (Discussant)

Ø  Bill Tancer, Head of Global Research, Experian Marketing Services

Ø  Rich Masterson, Chairman and Co-Founder, Campaign Grid

Ø  Jim Walsh, Senior Partner, DSPolitical

7:00 p.m.        Keynote Address by Federal Trade Commissioner Julie Brill

As the FTC continues to explore how marketers use data to serve consumers and fuel the economy in today’s data-driven marketplace, Commissioner Brill will share her perspective on finding the balance between privacy and innovation – as well as her vision for the FTC in the New Year.

For more information on DMA in DC 2013, please visit www.the-dma.org/dmaindc.

For press registration, please contact Susan Taplinger at 212.790.1589 or staplinger@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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