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DMA Appoints David Evans Senior Vice President, Content & Experience
December 12, 2011 — The Direct Marketing Association (DMA), the world’s largest marketing trade association, today appointed David Evans to the newly created position of Senior Vice President, Content & Experience. Evans, an industry innovator with a proven track record, will be based at DMA’s New York headquarters reporting to CEO Lawrence M. Kimmel.
Kimmel states, “We are delighted to have David join us at such an exciting time for our industry. In these times of frenetic change, marketers are starved for clarifying information and experiences: David’s unique combination of journalistic skills and event-management expertise will enable DMA to harness the strategic brilliance of our members and present it with innovation and authority. Our community will be well served by David’s contributions.”
Evans adds, “The opportunities for thought leadership and innovation in serving DMA's constituencies are many and exciting. I look forward to being part of DMA's vibrant and diverse community, and being a member of the organization’s dynamic leadership team."
In his new role, Evans will work to create, curate, and integrate objective/evidence-based content developed throughout the association, bringing it together with a clearly defined, cohesive voice. Most recently as SVP, Events at the Gerson Lehrman Group, a technology-driven research group connecting experts and their insights, he led and was responsible for thousands of executive-level events and meetings around the world annually. Evans began his career as a journalist and an editor — as Executive Editor of Canadian Business, Canada's oldest business publication — later becoming Editor-in-Chief for Adweek Publication’s, Marketing Computers magazine. A true pioneer in the interactive arena, he built the events business for the iconic magazine, The Industry Standard, helping to develop some of the Internet’s earliest broad-scale activities.
He has also held senior executive positions with Red 7 Media, SourceMedia (formerly Thompson Media), Gruner + Jahr USA, and Business Week. A graduate of Trinity College in Toronto, Canada, he is a Columbia University Knight-Bagehot Fellow in Business & Economics.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
In 2011, marketers — commercial and nonprofit —will spend $163 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.96 trillion in incremental sales. In 2011, direct marketing accounted for 8.7 percent of total US gross domestic product. Also in 2011, there were 1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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