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DMA2011 Monday Keynotes: Twitter's Biz Stone, Facebook's Randi Zuckerberg
June 14, 2011 — The Direct Marketing Association (DMA) today announced Monday keynote speakers for the DMA2011 Conference & Exhibition; The Global Event for Real-Time Marketers, Where Relationships are Key. Biz Stone of Twitter kicks off the morning keynote discussing the impact of real-time 24/7 marketing; and Randi Zuckerberg of Facebook energizes with an afternoon keynote addressing how social media has changed the world.
Combining the latest technology with industry giants, DMA2011, taking place October 1-
Monday, October 3
Morning: Open, Informed & Engaged: A Changing Communication Landscape.
Twitter has truly revolutionized the way we communicate and conduct business in both the B2B and B2C space. Social media and the platforms used to connect with our customers has forced our brands and business to function in a landscape that’s more “immediate” — true real-time, 24/7 cycle. Biz Stone joins us to discuss the impact of this changing landscape and how today’s “real-time” marketers will react to these dynamics.
Afternoon: Social Change through Social Media: How the Web is Changing the Way We Live, Do Business and Organize.
Randi Zuckerberg knows a thing or two about running a family business. As Facebook’s director of market development, she is helping to expand the Facebook family even further into the social networking stratosphere — and she’s also CEO Mark Zuckerberg’s sister. She is definitely one of the brand’s greatest spokespeople and is intent on spreading the word and keeping Facebook the premier social networking site. “The idea of connecting with people that you care about is something that’s valid all over the world,” she says. “I’ve met people from all over the world and they all say that Facebook helps them connect with people that they care about and share information.” Randi will share insights and real-world scenarios of how social media power has and continues to change the way we live, conduct business and organize.
About DMA2011 Conference & Exhibition
The DMA2011 Annual Conference & Exhibition The Global Event for Real-Time Marketers is the world’s largest gathering of cross-media/channel marketing professionals. DMA2011, which will be held October 1-
For information about DMA2011 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or firstname.lastname@example.org.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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