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Craig Ferguson to Host 2010 International ECHO Awards
Ceremony & Gala Set for October 12 During DMA2010 in
New York, NY, July 21, 2010 — The Direct Marketing Association (DMA) today announced that Craig Ferguson, host of CBS’s The Late, Late Show will host the 2010 International ECHO Awards Ceremony & Gala.
The ECHO’s are the only awards competition that honor campaigns that have the power to transform business and represent the pinnacle of marketing excellence, those combining visionary strategy, compelling creative, and breakthrough results. This year’s awards will be presented on Tuesday, October 12, at the
In 1995 he brought his act to
Since taking the helm of The Late, Late Show in 2005,
Aside from his hosting job,
About DMA’s International ECHO Awards
Introduced in 1929 as the “Best in Direct Mail” contest, the DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in direct marketing campaigns. With over 1,000 entries submitted by direct response agencies worldwide, DMA’s annual ECHO Awards recognize every type of media used in direct and interactive marketing campaigns.
For more information about the International ECHO Awards, which will be presented on Tuesday, October 12, 2010, during the DMA2010 Conference & Exhibition, please visit www.dma-echo.org. To register or for additional information about DMA2010, being held October 9 – 14 in
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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