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Direct Marketing Assciation Announces Winners for New DMA Future Innovators Awards
Honors Presented During DMA09 in San Diego
San Diego, CA, October 18, 2009 — The Direct Marketing Association (DMA) today announced winners for the inaugural DMA Future Innovators Awards (FIA), which recognize the innovative advances being made in the field of marketing. Honors were presented at a special presentation earlier today in the Exhibit Hall near booth 1147.
Judges, comprised of the marketing community’s best and brightest, reviewed the submissions based on three main criteria: how innovative the product or service is, whether it is completely new or an advancement; the impact the product or service has on an end user (quantified with data); and whether or not the product or service made a difference to the global marketing community.
2009 DMA Future Innovators Awards Winners
· BLI messaging
· Epsilon Sonar
· Fresh Address
· Global-Z Real Time
· NextMark Mailing List
· Portrait Software
· Unica Interactive Marketing
The awards will be presented each year to suppliers of new products or services exhibiting at DMA’s annual conference that are deemed the most influential and having improved the global marketing community in the previous year. In these difficult economic times, the need for creativity and innovation is great, and DMA is honored to provide the appropriate recognition as the marketing community continues to make strides.
About DMA09 Conference & Exhibition
The DMA09 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA09, which will be held October 17-22 in San Diego, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA09’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma09.org.
For information about DMA09 exhibition and sponsorship opportunities, please contact
DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at firstname.lastname@example.org. For information about DMA’s requirements for press credentials, please click here.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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