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DMA09 Exhibit Hall Where Multichannel Marketers Successfully Integrate Campaigns
New York, NY, July 27, 2009 — The Direct Marketing Association’s (DMA) DMA09 Conference & Exhibition, the Global Event for Integrated Marketing, is the much-needed multichannel integration aid for every marketer. Boasting one of the largest exhibit halls for all integrated marketing solutions, it is the place to debut and demo products and services, network, and find actionable solutions, October 17-22 at the
This year’s cost-conscious and forward-thinking attendees will see a change in the DMA09 programming and Exhibit Hall that reflects today’s landscape. Direct media thrives because they offer greater efficiencies through enhanced targeting and tracking; businesses are looking to globally expand their markets. DMA09’s Exhibit Hall includes five specialty pavilions: Digital Print & Publishing Pavilion; Mobile Marketing Hot Spot; Online Marketing Solutions Pavilion; Multichannel Marketplace; and International Services Pavilion.
“DMA09’s Exhibit Hall is the one source for marketers to showcase their state-of-the-art goods and services for every channel, as well as gain direct access to buyers from around the globe,” said Paul McDonnough, DMA’s vice president, conferences and events. “It truly is this season’s must-have tool for businesses looking to fully integrate their marketing campaigns. It gives attendees the opportunity to enhance brand awareness through every channel, forge new and strong partnerships, and improve their marketing efforts overseas.”
DMA09 Specialty Pavilions:
· Digital Print & Publishing Pavilion
Attendees looking for viable and valuable alternatives to traditional print are encouraged to visit this new DMA09 pavilion and learn how one-to-one marketing can dramatically boost response rates, order sizes, retention figures, and ROI.
· Mobile Marketing Hot Spot
The community’s leading-edge mobile solutions providers will first launch this cutting-edge pavilion in October. Attendees will be engaged through one-on-one consultations, multimedia presentations, and idea exchanges.
· Online Marketing Solutions Pavilion
Back by popular demand, this pavilion is the place to learn the newest interactive trends and technologies to better serve customers and prospects. This pavilion will feature exhibitors specializing in e-Commerce, Search Marketing Services, Web Usability, and more.
· Multichannel Marketplace
Armed with just a laptop and marketing materials, any business can quickly set up shop at this new, all inclusive exhibiting DMA09 pavilion where the products and services speak for themselves.
· International Services Pavilion
If your business provides products, services, and resources that will help attendees successfully navigate business overseas, compete in a global marketplace, and make smarter decisions when marketing internationally, this is the pavilion for you.
DMA09 Exhibit Hall Hours:
· Sunday, October 18: 3 p.m. — 5:30 p.m.
· Monday, October 19: 10 a.m. — 5 p.m.
· Tuesday, October 20: 10 a.m. — 5 p.m.
To view the current and still growing list of DMA09 exhibitors, click here.
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About DMA09 Conference & Exhibition
The DMA09 Annual Conference & Exhibition, the Global Event for Integrated Marketing, is the world’s largest gathering of multichannel marketing professionals. DMA09, which will be held October 17-22 in
For information about DMA09 exhibition and sponsorship opportunities, please contact
DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To request press registration, please email DMA at firstname.lastname@example.org. For information about DMA’s requirements for press credentials, please click here.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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