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DIRECT MARKETING EDUCATIONAL FOUNDATION ANNOUNCES CHARLES F. HOFACKER AS CO-EDITOR OF THE JOURNAL OF INTERACTIVE MARKETING
New York, NY, June 8, 2009 — The Direct Marketing Educational Foundation (DMEF) today announced Charles F. Hofacker, PhD, professor of marketing at Florida State University, as co-editor of the Journal of Interactive Marketing® (JIM), effective January 1, 2010. The JIM, available both in print and online, is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing.
As co-editor, Hofacker will work jointly with Edward C. Malthouse, DMEF Board Member, and Sills Professor of Integrated Marketing Communications at
“The Journal of Interactive Marketing is of the utmost importance to the Direct Marketing Educational Foundation,” said Terri L. Bartlett, DMEF president. “Identifying the perfect person to take the baton from outgoing co-editor Venky Shankar was critical for us, so it is with great excitement and anticipation that we introduce Charlie Hofacker as our incoming co-editor of the JIM.”
“Selecting the best candidate to serve as co-editor of the JIM was tantamount to ensuring the continued success of this publication,” said Russell S. Winer of the selection committee. “Charlie’s vision for the JIM was particularly thoughtful and forward-looking. His experience and visibility from running sites that cater to academics gives him excellent exposure among the JIM’s key constituents.”
“As the discipline that spans the boundary between the firm and the customer, marketing is ideally positioned for a world of richer customer data, open brands, and user generated content,” said Hofacker, new co-editor of the JIM. “The JIM is in a position to lead a resurgence of marketing expertise and influence in both CEO’s and Dean’s offices. It is certainly an honor to have a role to play in making that happen.”
Hofacker is professor of marketing at
The JIM welcomes interdisciplinary work, papers with multi-method approaches, articles on global issues in interactive marketing, and manuscripts involving multichannel interactive marketing approaches.
Submissions of manuscripts for consideration in upcoming issues of the JIM are ongoing. Papers and cases are to be submitted via email for review to Managing Editor, Barbara W. Hruska, at email@example.com.
About Direct Marketing Educational Foundation (DMEF)
Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 255 colleges and universities offer courses in direct/interactive marketing, 31 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.directworks.org.
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