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DIRECT MARKETING ASSOCIATION ANNOUNCES OPENING OF ARAB DIRECT MARKETING ASSOCIATION (ADMA)
Forum Kicks Off in
New York, NY, April 19, 2009 — The Direct Marketing Association (DMA) today announced the formal launch of the Arab Direct Marketing Association (ADMA) at the 2009 Arab Direct Mail & Marketing Forum in Jeddah, Saudi Arabia. Yousef M. Hamidaddin, founder of Direct Marketing Services, was appointed chief executive officer, ADMA.
The well attended ADMA launch is part of the three-day Forum being held at the Jeddah Hilton Hotel. The Forum is sponsored by
“This is direct marketing history in the making,” said
“ADMA is just one of the steps DMA is taking,” continued Ratan. “DMA members have invested over 90 years in our body of knowledge — direct marketing is being developed in regions around the world, from the Far East, to
“Today our combined efforts change the way communication was, and ever will be in the Arab world,” said Yousef M. Hamidaddin, newly appointed CEO of ADMA. “Using marketing as a medium, we are excited to see our part of the world finally merge with households in the
ADMA has been established as an affiliate to DMA and is modeled after the “five pillar” structure of service and benefits to members in the key areas of: Advocacy; Reputation Management; Education; Networking and Market-making; and Research. ADMA is strongly supported by the Saudi Arabian General Investment Authority (SAGIA) and the Saudi Post, who will work closely with them to develop and grow direct marketing across the global Pan-Arab community.
The Forum also marked the opening of the “
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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