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NEW DMA MOBILE MARKETING SERIES
1120 Avenue of the
WHEN: Tuesday, April 28, 2009
Registration begins at 8 a.m.
WHY: DMA’s new, monthly marketing series is the place to be for marketers who want to know what’s really going on in mobile marketing, how to use it, and monetize it. Agency executives need to attend in order to learn the mobile ecosystem, as well as enhance and increase the ROI of their overall marketing programs. DMA’s Mobile Marketing Series brings you expert speakers representing leading-edge companies, then cap off your information-packed day with a networking wine and beer hour.
Engaging panel discussions include:
· Why Mobile Must be Included in a Multichannel Marketing Campaign
· Essential Elements of
· How to Create and Execute a
· Planning and Buying Media for
· Tracking and Measuring a Mobile Campaign’s Performance
· Building a Loyalty Program with
· Legal Do’s and Don’ts with Mobile Marketing Campaigns
HOW: To register in advance for DMA’s Mobile Marketing day, please email email@example.com. Appropriate press credentials are required; please click here for complete details. For more information, please visit
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the
In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the
The Power of Direct: Relevance. Responsibility. Results.
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