— The Direct Marketing Association (DMA) today announced that two members will be joining the Board of Directors for 2008-2009 to fill two unexpired terms. They will be joining 15 newly elected members, one ex-officio member, as well as 22 other sitting Board members. They are: Kimberley Partoll, executive vice president, Paid Services & New Ventures, AOL, and Gian-Carlo Peressutti, senior vice president of public affairs, R.R. Donnelley.
2008-2009 DMA Officers
Chairman ─ Kelly B. Browning, Research Executive Vice President and Chief Operating Officer, American Institute for Cancer
Vice Chairman — Eugene R. Raitt, Executive Vice President and Chief Direct Marketing Officer, AIG
Treasurer — David Williams, President and Chief Executive Officer, Merkle Inc.
Secretary — Christine Aguilera, President, SkyMall, Inc.
Members of the DMA Board of Directors 2008-2009
Glenn S. Eisen, Executive Vice President, Direct Marketing, Guthy-Renker LLC
Rick Erwin, President, Marketing Information Services, Experian
Nancy Evensen, President and Chief Executive Officer, NetNowVideo, Inc.
Brian Fetherstonhaugh, Chairman and Chief Executive Officer, OgilvyOne Worldwide
Steve Fuller, Senior Vice President, Corporate Marketing, L.L. Bean Inc.
Karen R. Haefling, Chief Marketing and Communications Officer, KeyBank
Reuben S. Hendell, Chief Executive Officer, MRM Worldwide
Michael Iaccarino, President and Chief Executive Officer, Epsilon
Gary S. Laben, Chief Executive Officer, KnowledgeBase Marketing Inc. (Chairman, DMEF)
James Lyons, President, North America, Rapp
Matt O’Grady, President, Nielsen Claritas
Godfred P. Otuteye, President and Chief Executive Officer, Money Mailer LLC
Markus Wilhelm, Partner, AKS Marketing and Media LLC
Brian Wolfe, Senior Vice President, Consumer Marketing, Time Inc.
About Direct Marketing Association (DMA)
The Direct Marketing Association (
www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
In 2008, marketers — commercial and nonprofit — will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.057 trillion in incremental sales. In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also in 2008, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.