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DMA Names Linda A. Woolley Executive Vice President, Government Affairs
Woolley will be responsible for strategically managing the advocacy, legislative, and political efforts of the association, supporting DMA’s overall business and marketing objectives, and building upon DMA’s significant position in the direct marketing community and the business world at large. She will be establishing strong working relationships with other DMA leaders, association members, and influential external constituencies, including the Administration and federal, state, and local government officials.
In making the announcement, Greco remarked, “Linda joins DMA as a solid, experienced professional. Her experience in the government and political world is the perfect mix for DMA. Her leadership and ideas will help us as we continue to expand our reach among the multichannel direct marketing community.”
Most recently, Woolley was the principal of LegisLaw, a full-service public affairs and government relations consulting firm that she founded in 1999. The firm specialized in lobbying, particularly in the tax and trade areas, and in providing PAC-related services. Clients included Fortune 500 companies and trade associations from a wide range of industries, including transportation, manufacturing, chemicals, healthcare, energy, building materials, banking, and defense. Under Woolley’s counsel, LegisLaw represented and assisted some of the best known corporations and trade associations.
Woolley is an attorney and has extensive government relations experience, having worked for Congress, a trade association, and two Fortune 200 corporations. She began her career working on environmental legislation, and over the years has worked on a wide range of legislative and regulatory issues, including tax, trade, pension, health, energy, defense, and communications.
“I’m very excited to be joining DMA at a time when so much positive attention in the business world is focusing on direct marketing across so many diverse channels,” said Woolley. “This association delivers relevant messages to a wide variety of audiences and provides critical services to its membership. I look forward to continuing to help DMA achieve its mission and fulfill its promise of keeping all channels open and economically viable.”
From 1995 to 1999, Woolley was director of public affairs for ITT Industries (a spin-off company of ITT Corporation) where she managed the company’s
Prior to that, she was director of public affairs for ITT Corporation from 1983 to 1995, where she was a lobbyist in the
Additionally, Woolley has held senior positions with the US Chamber of Commerce and the US House of Representatives Subcommittee on Health & Environment. She holds a B.A. in Government from
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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