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DMEF Launches First Podcast
‘The Next Generation of Leaders Discuss the Next Generation of
Challenges for Direct Marketing’
New York, NY, April 29, 2008 — The Direct Marketing Educational Foundation (DMEF) today launched its first-ever podcast of a virtual roundtable entitled “The Next Generation of Leaders Discuss the Next Generation of Challenges for Direct Marketing.”
Moderated by DMEF President
· Janet Barker-Evans, Senior Vice President, Draftfcb
· Gary S. Laben, President and CEO, KnowledgeBase Marketing, Inc./Wunderman*
· Todd Leiser, Vice President of Database Marketing, Rodale Direct, Rodale, Inc.
· Joseph Pak, Sales Operations Senior Analyst, Google, Inc.
· Joe Pych, Founder and President, NextMark, Inc.
· Jeff Yowell, Founder, President and CEO, Datacore Marketing
Please click here to listen, and find out what the experts had to say on these topics:
· Influence and impact of technology on direct/interactive marketing, both today and tomorrow
· Current advantages and challenges of direct marketing
· Blending “new-school” with “old-school” techniques for a whole new formula
· Customer Relationship Management (CRM), which is rapidly becoming “Customers Really Manage”
· Education on the real value of direct marketing — being business savvy makes the difference
· Direct marketing career paths — how to prepare yourself, your staff, and establish hiring criteria to identify leaders of tomorrow
· The future of direct marketing — the opportunities and potential drawbacks
The honors will be presented at DMEF’s Rising Stars Awards Dinner in
For more information on the DMEF or the June 10 dinner, please contact Carmela Uzzi at firstname.lastname@example.org.
About Direct Marketing Educational Foundation (DMEF)
Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s direct marketing leaders, an indication of the Foundation’s success. In addition, more than 1,800 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 250 colleges and universities offer courses in direct/interactive marketing, 20 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.the-dmef.org.
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