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DMA's Charles Prescott to Stand for Re-Election as Chair of Universal Postal Union's Consultative Committee
New York, NY, April 10, 2008 — The Direct Marketing Association (DMA) today announced that Charles A. Prescott, DMA vice president of Global Knowledge Network Services, will stand for re-election to a four-year term as chairman of the Consultative Committee (CC) of the Universal Postal Union (UPU).
The CC represents the wider postal industry sector at the UPU, including the DMA and other marketing associations, as well as associations that represent express couriers, postal system suppliers, equipment manufacturers, and envelope manufacturers. The CC was created by the Bucharest Congress of the UPU in 2004, and is tasked with providing advice and consultation on the many issues facing the postal sector.
Established in 1874, and today headquartered in
At the UPU Congress, which will be held in
DMA Executive Vice President and Chief Operating Officer Ramesh Lakshmi-Ratan, Ph.D., said, “Charles Prescott’s nomination underscores the Direct Marketing Association’s unwavering commitment to the UPU and its Consultative Committee. We believe that Charlie’s involvement is critically important in helping DMA keep every channel — especially the postal channel — open and economically viable for all marketers and their customers.”
“Not only is technology impacting the world’s posts and how they serve their customers, both in the businessplace and in the home, but we’re seeing the mail — including advertising mail and mail-order catalogs — being adapted and used in powerful new ways to drive sales and raise charitable funds,” continued Dr. Ratan. “In this rapidly changing marketplace, it is vital that the voice of the postal customer continue to be heard.”
Charles Prescott noted, “The Consultative Committee has worked tirelessly during the last four years to establish our proper role and build a record of accomplishment at the UPU. Our first ambition for the next four-year cycle of the UPU is to broaden the committee’s membership to include more businesses from under-represented parts of the world, including Africa, Latin America, and
“In addition, the Consultative Committee will focus on addresses and address systems, which are of critical importance to postal systems, mailers, and shippers around the globe,” Prescott said. “The importance of this topic to businesses, governments, and consumers has often been overlooked.”
A 1974 graduate of
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the
In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the
The Power of Direct: Relevance. Responsibility. Results.
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